Network in Motion

Israel - Japan Go-To-Market
Planning & Strategy

We Empower Your B2B Market Approach

B2B Go-to-Market Strategy and Approach

Japan is the world’s 3rd largest economy with a huge buying power, where large-scale med-tech players operate. This dynamic market offers tremendous potential for foreign manufacturers and tech-companies. However, to seize these opportunities, it is essential to make the right preparations before meeting potential business partners or investors.

In order to be ready to present your technology to potential partners or investors, our team will conduct a Gap Analysis, analyzing the changes needed to be conducted in order to meet the Japanese market standards. Our team will then set forth a Go-to-Market plan that covers the necessary information and data needed for you to be prepared (such as product positioning, care pathway, regulatory plan, obtain KOL opinions, etc.) In addition, we will support the communication process with potential partners, as doing business in Japan requires experience and a deep understanding of the local decision-making process, preparing specific information that meets the Japanese needs and the patients to answer a wide range of questions professionally.

By formulating a well-structured go-to-market plan, we equip you with the necessary information and data to be thoroughly prepared for your engagements in Japan. This includes addressing regulatory requirements, harnessing the influence of KOLs, and strategically positioning your products or services to resonate with the local market.

Additionally, we understand the importance of effective communication when engaging with Japanese counterparts. Japanese business practices are known for their attention to detail and formality. Our team will guide you through the intricacies of these practices, ensuring that you have the necessary skills to manage detailed questions and facilitate data sharing effectively.

While Israelis doing business in the US and Europe may be accustomed to direct and non-formal discussions, conducting business in Japan requires a more formal approach. Japanese business partners expect a high level of preparation and a deep understanding of the local market. Our team will assist you in acquiring the knowledge and insights needed to meet these expectations, helping you navigate the formalities and cultural nuances of conducting business in Japan.

At Network in Motion, we specialize in providing Japanese B2B investment consulting services and go-to-market strategies. Our expertise in Japanese business support consulting allows us to guide you through the unique challenges and opportunities it presents. With our support, you can confidently engage with potential partners or investors, leveraging Japan vast market potential.

Prepare yourself for success in Japan dynamic business landscape. Partner with us to develop a comprehensive go-to-market strategy and gain a competitive edge in this thriving market. Contact us today to discuss how our expertise can help you achieve your business goals in Japan and beyond.


From start-ups to mature companies, each has its own challenges. Network in Motion is a strategic partner for your company and help you grow every step of the way.

What our costumers are saying

Our company, Ice Cure Medical Ltd, recently engaged Network in Motion to assist us in drafting an employment agreement for a local Japanese sales representative. We needed an agreement that would address the nuances of Japanese employment laws and also incorporate a bonus mechanism.
Throughout the engagement, Network in Motion consistently provided us with clear and concise guidance, making sure we understood all of our options and the implications of each decision.
Thanks to Network in Motion's exceptional work, we were able to finalize an employment agreement that met all of our requirements and also complied with Japanese employment laws. They are truly the best in the industry, and we look forward to working with them again in the future.

Eyal Shamir CEO Ice Cure Medical Ltd’s Business Success in Japan with Network in Motion's Expert Consultation Services
Eyal Shamir CEO of Ice Cure Medical Ltd

For Acoustiguide, a global leader of audio tour software and hardware solutions provider, Japan is naturally one of our most significant and high potential markets. We have been doing business in Japan more than 20 years, yet, managing from abroad poses various challenges for us, thus may require experienced and trustworthy consultants which have a local team in Japan to drive structural and local tailored solutions when challenges occur. We found these qualities embedded within Network in Motion's team, which provided us with an accurate analysis of our local situation and a clear exit plan to drive our business forward. It was not only because of their resourceful ideas and profound market understanding but mainly thanks to their clear perception of our needs and priorities. Network in Motion's understanding of complex global organizations and the nuance of diverse cultures - business and otherwise - has generated great value on all fronts.

Daniela Gorelov, co-CEO & Managing Director of Acoustiguide Group
Daniela Gorelov co-CEO & Managing Director of Acoustiguide Group

As a small startup, making the right decisions and walk away from the bad ones is crucial. It is even more challenging when considering the Japanese market. We have found Network in Motion to be a valuable partner to help us navigate this market, with a clear overview of Japan’s unique business culture. Ira and Jun simply pushed us to apply to one of the top programs for international companies in Japan, helped us with local barriers and introduced us to potential clients and partners. We can see the fruits of their hard work and looking forward to scale in Japan.

Shahar Figelman, CEO of Selfit Medical
Shahar Figelman CEO of Selfit Medical

We recently had Ira Prigat speak at an online meeting organized by the department of academic international relations to understand the Japanese business culture. Feedback was off the charts for this great presentation. Ira took the stage (screen) and dazzled us all. He has an ability to read his audience and deliver the energy and messages they need and to integrate theoretical background with practical advices. It was an enlightening lecture in which the audience – faculty, students and graduates – was fully engaged. We encourage our students and graduates to explore new opportunities and hope to further promote academic collaborations between our institution and Japanese partners.

Dr. Vered Holzmann, The Academic College of Tel Aviv Yaffo
Dr. Vered Holzmann The Academic College of Tel Aviv Yaffo

We chosen Network in Motion, since we found Mr. Ira Prigat to be a suitable business person to assist Ecozone in its comercial activities in the Japanese market. The challenge set for Network in Motion is to expand Ecozone's business potential in Japan, by finding additional market niches for Ecozone products, as well as additional partners to significantly increase Ecozone sales volume. They proved to be highly familiar with the Japanese market characteristics & business culture (most important), deep understanding of the business practice in general and in particular with Ecozone’s business needs. Working with Network in Motion’s team, especially with Jun & Ira is both professional and efficient (as well as nice)!

Mr. Uri Bustan, CEO of Ecozone Technologies
Mr. Uri Bustan CEO of Ecozone Technologies

Few weeks ago Ira was a guest lecturer in a networking event of the graduates of our MBA program in Healthcare Innovation at IDC. Ira, who spoke about The Secrets of Japan’s Business Culture was absolutely amazing, he made it so vivid, energetic and informative. Though we thought of it as a teaser, Ira was so fascinating that it went longer, with the audience completely taken by him and texting me during the talk how great he is, asking me to be sure to bring him back for a longer talk. Thank you Ira, and see you soon. – January 20th, 2021

Prof. Varda Liberman, Head, MBA in Healthcare Innovation Arison School of Business
Prof. Varda Liberman Head, MBA in Healthcare Innovation Arison School of Business

My impression is that Network in Motion enjoys deep acquaintance and extensive network with major enterprises in the Japanese market. When they approach a new project, no matter if they are familiar with the field or not, they made a lot of strategic and investigation work before they approach the desired enterprise: they deeply study the field and product offerings, brain storm with us the available opportunities, share their knowledge with and strongly collaborate in order to reach the optimal, tailor made proposal for the enterprise to fit a win-win strategy for both businesses.

Ms. Hamutal Cohen Yitzhak, CEO of Else Nutrition
Ms. Hamutal Cohen Yitzhak CEO of Else Nutrition


    Go-to-market planning is crucial when entering the Japanese market as it helps
    businesses understand the unique challenges, regulatory requirements, and cultural nuances specific to Japan. It ensures that businesses are well-prepared, strategically
    positioned, and equipped with the necessary information and data to succeed in this dynamic market.

    A go-to-market plan for Japan typically includes a thorough analysis of the Japan oriented product’s positioning, care pathway and reimbursement assessment and a regulatory pathway, competitive landscape, targeted call point, operational support, pricing strategies, distribution channel selection, and effective communication strategies tailored to the Japanese market.

    Go-to-market planning provides companies with a well-structured approach to engage with potential partners or investors in Japan. It ensures that businesses are thoroughly
    prepared, possess the necessary data and insights specific to the Japanese market, and can effectively communicate their value proposition, thereby increasing the chances of
    successful partnerships or securing investments. Speaking to Japanese strategic partners requires an adjustment of the product and business strategy that fits Japan requirements.

    When communicating with Japanese business counterparts, it is important to be mindful of their formal business practices, attention to detail, and cultural nuances. This includes being well-prepared, respecting hierarchy, understanding the importance of building relationships, and demonstrating a deep understanding of the Japanese market and business environment.
    To get started with go-to-market planning for Japan, businesses can reach out to Network in Motion for expert guidance and consultation. Our team will work closely with your team to understand the company objectives, analyze the market landscape, and develop a tailored go-to-market strategy that aligns with its goals and ensures a successful entry into the Japanese market. Contact us today to discuss your specific needs and get started on your go-to-market journey in Japan.
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